Diversity and Inclusion
According to a diversity survey conducted by Atlassian, an enterprise software company, only about 2% of the tech workforce is Black, and 3% are Latinx. To further amplify the disparity of diversity in tech, a widely publicized report was produced by Jesse Jackson's Rainbow PUSH Coalition, which revealed among 183 board members from twenty major tech companies, including Amazon, Apple, Yelp, Google and Facebook, only three members are black and one is Hispanic.
Black and Latinx employees and entrepreneurs are underrepresented in the technology industry, especially in crucial management and cofounding, equity-holding roles. The effect reflects on the type of products being introduced into the marketplace and the populations they serve and neglect. There is a trickle-down effect that compounds a scarcity of products that aim to support diversity, equity and inclusion in its product development. Underserved black and latinx communities are not being considered in the design process of new digital solutions.
Create Labs is committed to diversity, the mission set forth comes from a place of accountability and obligation to the underserved community. Studies have found that diversity can lead to better ideas, new revenue streams, and more significant profits. In fact, ethnically diverse companies are 35% more likely to financially outperform those that are not, according to research firm McKinsey. They concluded that diversity is likely a competitive differentiator that shifts market share toward more diverse companies over time.